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+====== Store Basics 101 ======
+A store corresponds to an independent subscription-based business. With SubscriptionBridge you can run unlimited subscription-based businesses through the same SubscriptionBridge account.
+===== Adding a Store =====
+To Add a store:
+  * Log into the Merchant Center.
+  * Click on //Add New Store// to begin.
+  * **Choose a Store Type** \\ For a number of reasons, you cannot convert a Test store into a Live store, and vice versa. You can have unlimited stores in your SubscriptionBridge Merchant Center, so it's a good idea to setup both a Test and a Live store.
+    * Live Store - A live store can connect to a real payment gateway.
+    * Test Store - A test store is pre-configured with a demo version of our Early Impact Gateway.  It acts and behaves just like a live store.
+  * **General Store Information**
+    * Store Name
+    * Store Logo
+    * Company Website
+    * Store Email
+    * Hosted URL
+    * Company Address
+    * Time Zone Offset
+  * **Language & Locale Settings**
+    * Language & Locale - Select the default language for your store. Date, time, and currency formatting will be set automatically.
+    * Default Currency
+    * Active Languages
+  * **Payment System**
+    * Test Gateway - A fictitious payment gateway that allows you to test most features.
+    * PayPal Express Checkout Sandbox - If you plan to use PayPal Express Checkout with your Live store, simulate the Live environment with the PayPal Sandbox.
+  * **Payment System Configuration**
+    * Gateway Credentials
+    * Card Authorization Settings
+  * **Hosted Checkout Settings**
+    * Will you use Hosted Checkout? Click Yes or No.
+    * Limit Countries and States - If you do business in a geographically limited area, specify country and state/province (where available) below. Press down the CTRL key to select multiple entries.
+    * US Taxes - Do you want Subscription Bridge to calculate sales taxes? (US only)