merchant_guide:products-overview
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merchant_guide:products-overview [2012/08/13 05:21] (current) – [Why creating packages?] earlyimpact
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 +====== Selling Subscription-based Products and Services ======
 +
 +===== How it all works in the SubscriptionBridge System =====
 +
 +In your SubscriptionBridge Merchant Center you will...
 +
 +  * create a //[[merchant_guide:products|product]]// (e.g. "Featured Red Wines")
 +  * create a //[[merchant_guide:products#plans|plan]]// (e.g. "Monthly Billing")
 +  * create additional //[[merchant_guide:features|features]]//, if you want (e.g. "Expedited Delivery")
 +  * create a //[[merchant_guide:packages|package]]// that combines them all into a subscription-based product or service that you will sell
 +
 +===== Why creating packages? =====
 +
 +In SubscriptionBridge you will mix products, plans, and features to create all sorts of subscription-based products and services (//[[merchant_guide:packages|packages]]//) that share some of their characteristics. For example, if you have 3 subscriptions that all share the same monthly billing with a 30-day free trial, you won't have to re-enter those billing details 3 times, but rather simply select a //[[merchant_guide:products#plans|plan]]// that includes them.
 +
 +SubscriptionBridge was built this way to:
 +
 +  * give you maximum flexibility
 +  * minimize redundant entries
 +
 +===== Why separate features? =====
 +
 +Creating additional, optional //[[merchant_guide:features|features]]// allows you to separate one or more items in your subscription-based product/service so that you can let customers add/remove them to/from their subscription profile at any time.
 +
 +This can help you keep the initial subscription price low, then "up-sell" customers to additional, great services that you offer on top of the basic subscription.
 +
 +For example, a customer may sign up for your Wine Club, but only add "Expedited Delivery" at a later time. SubscriptionBridge will take care of adjusting their subscription amount accordingly, and will charge them a pro-rated amount for the current billing period.
 +
 +===== Glossary =====
 +
 +If you haven't already done so, look at the [[:glossary|SubscriptionBridge Glossary]] to a more in-depth definition of the terms used above.
 +
 +===== Let's Get Started =====
 +
 +Let's get started by [[products|adding a product]] to one of your [[merchant_guide:add-store|stores]].
  
merchant_guide/products-overview.txt · Last modified: 2012/08/13 05:21 by earlyimpact