Both customers and merchants can cancel a subscription.

• Customers can cancel a subscription through the SubscriptionBridge Customer Center
• Merchants can cancel a subscription from the subscription details page of the Merchant Center

When a subscription is canceled, SubscriptionBridge performs the following tasks:

• Contacts the payment gateway used by the Store and cancels the recurring billing profile there.
• Sends an e-mail notification to both the customer and the merchant
• Posts a Silent Post to the Callback URL (if one has been specified for the Store)

At the time the subscription is canceled, both the merchants and customers can specify the reason for the cancellation. Merchants can enter both a “public” reason (which is mentioned on the e-mail sent to the customer and in the subscription summary page) and internal comments (not shown to the customer).